Create
From idea to survey in minutes
Tell Clue what you want to learn, and it drafts the questions, logic and flow for you. Or start from one of 650+ templates.
One platform to replace your entire survey toolkit.
Built for the full feedback lifecycle, from the first question to the final insight, in all languages and every channel your audience uses.
Free plan · No card needed · 7-day Pro trial
What Claform does
Collect
Reach people where they already are
Share on WhatsApp, SMS, email or a link. Short, conversational surveys keep people answering to the end.
Understand
Turn responses into decisions
AI summarizes answers and spots trends, so you act on feedback instead of sorting it.
Integrations
- Zapier
- Make
- Trello
- Stripe
- PayPal
- Slack
- Microsoft Teams
- HubSpot
- Google Sheets
- Airtable
- Notion
- Mailchimp
- Klaviyo
- SendGrid
- Brevo
- Campaign Monitor
- Salesforce
- Zoho CRM
- Freshsales
- Pipedrive
- Zendesk
- Freshdesk
- Intercom
- Jira
- Asana
- monday.com
- Shopify
- WooCommerce
- Calendly
- Google Analytics
- Power BI
- Tableau
- Google Drive
- Dropbox
- OneDrive
- PostgreSQL
- BambooHR
- Tremendous
- Tango Card
- Webhooks
- REST API
Create
Go from idea to live survey in minutes
Tell Clue what you want to learn, and it drafts the questions, logic and flow for you. Or start from one of 650+ templates.
View all Create featuresAsk Clue
Find out why diners don't come back after their first visit
- How was your first visit overall?Rating
- What would bring you back sooner?Multiple choice
- Anything we got wrong?Open text
- Can we follow up on WhatsApp?Yes / No
Nile Grill · via Claform
- Hi Sara! Thanks for dining with us. How was your visit?
- Great 🔥
- Great! What did you like most?
- The food, and the service was really fast
- Thank you! That's everything. 2 questions, 40 seconds.
Collect
Reach people where they already are
From email and SMS to WhatsApp, voice calls, kiosks, and print, distribute surveys wherever your audience is. Built-in campaign management, compliance tools, and analytics for every channel.
View all Collect featuresUnderstand
Turn responses into decisions
AI summarizes answers and spots trends, so you act on feedback instead of sorting it.
View all Understand featuresWhat would bring you back sooner?
- Faster service62%
- Weekday deals48%
- Online booking31%
- Kids menu17%
Clue summary: Wait time is the top reason first-time diners don't return, mostly on Friday evenings.
Sample data
Deep analysis
Read 2,000 answers like you read one
The AI Analyst works through every response, including the long open-ended ones, and shows you what drives your score, with the numbers behind every finding.
How Claform helps your company:
Significance tests, key drivers, and cross-tabs computed from your responses, never guessed.
Learn more: Answers backed by real statisticsRun the AI Analyst on any survey and get an executive summary, key findings and recommended actions in one report.
Learn more: From first response to decision in minutesCompare results by segment, such as location, visit type or age group, and see where groups really differ, not just the overall average.
Learn more: Every result, split by what mattersExecutive Summary
AI Analyst · Coffee shop CX survey
Your coffee shop's health score of 66 looks healthy on paper, but the numbers underneath tell a more cautious story. With an NPS of −5 and sentiment at just 29, more customers are leaving dissatisfied than delighted. Of the 212 customers surveyed, 90 need attention and 54 are critical, so over 40% of your customer base is at real risk of not coming back. Satisfaction at 78 shows people enjoy the visit, but that goodwill isn't turning into loyalty.
- Health66/100Healthy
- At risk90of 212Need attention
- NPS−5Below zero
- Sentiment29/100Low
Who needs attention42% of customers at risk
- Critical 54
- At risk 36
- Stable 122
Based on 212 responses
Churn risk
Know who's about to leave while you can still stop them
Unhappy customers rarely announce it. They answer a little shorter, rate a little lower, then disappear. Claform picks up those signals and flags who needs attention now.
How Claform helps your company:
Respondents showing frustration are flagged, with a clear churn summary.
Learn more: Spot at-risk customers before they leaveYour key signals roll up into a single health score out of 100, so you can see at a glance which surveys need attention first.
Learn more: One health score for every surveyStart a workflow on a low score or negative sentiment: alert your team in Slack or Microsoft Teams, assign an owner and follow up by email or SMS.
Learn more: Act the moment a red flag arrives
AI Analyst reportSample data
Overall health66Healthy
At-risk customers90Need attention
Recent wins
- 78% satisfaction. Guests leave with a good impression of the visit.
- Health score of 66. A stable base to build on.
- 212 responses. Enough data to act with confidence.
Critical issues
- 42% at risk. 54 critical customers need personal outreach now.
- NPS of −5. Detractors outnumber promoters, hurting word of mouth.
- Sentiment at 29. Unhappiness runs deeper than ratings show.
Recommended actions
Stop at “what's wrong.” Get to “what to do.”
A dashboard tells you scores dropped. Claform tells you why, and what to do first, with every recommendation linked to the evidence behind it.
How Claform helps your company:
Every recommendation shows the evidence behind it, from the statistical test and effect size to a confidence score, so you can check the reasoning before you act.
Learn more: Next steps you can actually trustRecommendations come with a priority and a confidence level, so your team starts with the change most likely to move the score.
Learn more: Know what to fix firstDownload the full report as a PDF for your team, and launch each action in one click: an alert, a follow-up survey or an email campaign.
Learn more: Share decisions, not spreadsheetsRecommendationsSample data
- CriticalInsightEvidence verified80%
Cut wait times at the counter to lift customer advocacy
Speed of service is the strongest, most reliable predictor of whether customers would recommend the shop, so faster service is the single highest-return operational fix available. Service speed also varies notably by time of day, pointing to specific shifts to staff up.
r p<0.001 · r = 0.66F p<0.001 · η² = 0.36β = +0.60 - HighInsightEvidence verified72%
Fix coffee taste and consistency to raise quality scores
Coffee quality is the second-strongest loyalty lever, and customers who flag taste or consistency complaints rate quality markedly lower. Resolving those complaints would directly improve quality perception and advocacy.
F p<0.001 · η² = 0.73t p<0.001 · d = 0.72β = +0.21 - MediumAudienceEvidence verified60%
Redesign the rewards program and target likely promoters for referrals
Roughly six in ten customers declined the rewards program, signalling the current offer isn't compelling, while customers who do opt in are meaningfully more likely to recommend the shop. Rebuilding the program and inviting these engaged customers into a referral push is a credible growth lever.
estimatet p<0.001 · d = 0.61χ² p<0.01 · V = 0.29
Built for the way you work. Wherever that is.
Claform fits your business, your team and your customers' language, not the other way around.
Every industry
From retail floors to clinics and campuses, collect feedback the way your sector works: kiosks and QR codes on site, SMS, WhatsApp or email after a visit, and results every location can act on.
- Retail & E-CommercePost-purchase NPS, kiosk, Shopify
- Hospitality & RestaurantsGuest feedback, table QR, reviews
- HealthcarePatient feedback, consent, encryption
- EducationQuizzes, assessments
- Financial ServicesClient NPS, SSO, audit logs
- Technology & SaaSIn-app surveys, mobile SDK
Workflow: unhappy shopper recoveryLive
- New response: NPS score of 3Online store · 5 minutes ago
- Ticket created in ZendeskRouted to the support queue
- Contact tagged as detractorAdded to the win-back segment
- Apology email sent to the customerWritten by your team, sent automatically
Every team
From marketing to HR, every team gets surveys people actually finish, AI analysis they can check, and workflows that send results straight into the tools they already use, like HubSpot, Salesforce and Slack.
- Marketing TeamsBrand tracking, message testing
- Research TeamsQuotas, piping, cross-tabs
- Product TeamsFeature validation, in-app NPS
- Customer SuccessHealth scores, churn alerts
- HR & PeoplePulse, onboarding, exit surveys
- Customer ExperienceJourney feedback, NPS, closed loop
Workflow: low rating follow-upLive
- New response: rating 2 of 5Airport branch · 2 minutes ago
- Alert sent to the CX team in SlackOwner assigned automatically
- Contact updated in HubSpotTagged as at-risk
- Follow-up text sent to the guestSent automatically by SMS
Every use case
Customer feedback, employee pulse, market research, quizzes or order forms with payments: start from a template, share it on any channel, and let Claform turn the answers into next steps.
- Customer FeedbackNPS, CSAT, CES surveys
- Employee EngagementPulse, 360, engagement
- Market ResearchResearch-grade surveys
- Event FeedbackRegistration, session ratings, post-event
- Quizzes & AssessmentsScoring, timers, certificates
- Forms, Orders & PaymentsOrder forms and online payments
Workflow: weekly pulse summaryLive
- Pulse survey closedEngineering team · Friday
- Open comments summarized by AIThemes and sentiment
- Summary posted in Microsoft TeamsTo the HR channel
- PDF report emailed to managersGenerated automatically
Support
Real support. Real answers.
Help is included on every plan, even the free one.
- Support at no extra cost, on every plan
- Answers from the people who build Claform, not a script
- Support in your language
- Message our team from inside the app
- Dedicated support on Enterprise
Security & privacy
Trust is built in. Not bolted on.
Your customers trust you with their answers. We protect them the same way, with encryption, access controls and privacy by default on every plan, from your first free survey to enterprise-wide programs.
No inflated badges. We don't claim certifications we don't hold. Everything shown here is in place today, and our full security review documents are one click away.
GDPR-ready
Data export, deletion and consent records, with a DPA on request.
Encrypted & protected
TLS 1.2+ on every connection, AES-256-GCM for stored secrets, and two-factor sign-in on every plan.
Enterprise access control
SAML 2.0 single sign-on, roles and permissions, and exportable audit logs on Business.
Your data stays yours
Export your data, delete surveys and responses, or close your account at any time.
See it in action
Illustrative exampleThe problem they didn't know they had.
A small online cookware brand sold around 2,000 orders a month. Its best seller, a 28 cm ceramic frying pan, suddenly started coming back, and nobody knew why.
Find your hidden problemThe hidden problem
Returns kept rising
Returns on the 28 cm pan doubled in four months. Reviews still showed 4.3 stars, so the team blamed the courier and switched shipping partners. Nothing changed.
They asked
Two questions per order
Claform sent a WhatsApp survey when each order arrived: "How do you like your pan?" and "Anything you'd change?" Hundreds replied in the first week.
The real answer
It was the weight
The AI Analyst grouped the comments: "too heavy to lift with one hand" came up again and again. At 2.1 kg, the pan was far heavier than the photos suggested.
Growth continues
Small fix, big result
They added the weight and a hand-held photo to the product page, and launched a lighter 24 cm pan. Returns fell, and the new size became a second best seller.
Returns9%fell to4%
Claform by the numbers
Everything you need, ready on day one.
No setup calls. Every number here is in the product today, and you can start on the Free plan.
Explore the platform- 650+TemplatesSurveys, forms, quizzes and payments
- 35+Question typesFrom NPS to matrices and uploads
- 8ChannelsWhatsApp, SMS, email, voice and more
- 39IntegrationsCRMs, sheets, chat and automation tools
- 4Mobile SDKsiOS, Android, React Native and Flutter
- 7LanguagesIncluding full Arabic and RTL
Start free. Scale as you grow.
No hidden fees. Upgrade only when you need more.
Free
$0/mo
3 surveys, 100 responses a month
AI builder and templates
Starter
$25/mo
10 surveys, 500 responses a month
For small teams
- Most popular
Professional
$55/mo
50 surveys, 3,000 responses a month
AI Analyst and analytics
Try free for 7 days Business
$149/mo
200 surveys, 10,000 responses a month
SSO and white-label
Enterprise
Custom
Unlimited + dedicated support
- Free plan
- No credit card required
- Cancel anytime
- Prices in USD
Switching from another platform?
See how we compare, and how to bring your surveys over.
Community & profiles
Build in public. Grow an audience that answers.
Publish a public profile on Claform and let your best surveys and ideas reach people beyond your own list. Every follower is someone ready to answer your next question.
- A public profile for your brandClaim your handle and give your team a home people can find, follow and trust.
- Listed in the creators directoryGet discovered by teams and researchers searching by name, handle or headline.
- Surveys anyone can takeShowcase your best public surveys. Visitors answer straight from your profile in one tap.
- Your expertise, on the recordForum posts and replies live on your profile, so every helpful answer builds your reputation.
- Followers who come backFollowers see your new surveys and posts in their feed, so every launch starts with an audience.
Free on every plan. No credit card required.
