Research & Methodology
The Claform research team brings 10+ years of combined experience in survey methodology and customer experience research.
5 articles
Learn how to create surveys that get high response rates and actionable insights. This comprehensive guide covers question types, survey logic, and design principles.
Learn how cognitive biases affect survey responses and discover techniques to minimize their impact on your data quality.
Learn how to create systematic feedback loops that turn customer insights into product improvements. A practical guide for product managers and growth teams.
Learn how to design and analyze surveys that reveal meaningful customer segments. Discover behavioral, attitudinal, and needs-based segmentation strategies.
Create a systematic approach to capturing, analyzing, and acting on customer feedback. Learn the components of world-class VoC programs.
5 guides & tutorials
Master matrix questions in your surveys. Learn when they're appropriate, how to design them well, and common pitfalls to avoid.
Learn everything about Net Promoter Score (NPS) surveys - from implementation to analysis. Discover how to measure customer loyalty and drive growth with actionable insights.
Measure how easy you make it for customers. Learn to implement CES surveys, calculate scores, and use insights to reduce friction.
Create surveys that work for all respondents. Learn WCAG guidelines, screen reader compatibility, and inclusive design principles.
Build an effective employee engagement survey program from scratch. Learn best practices for measuring, analyzing, and improving workplace engagement.
5 survey templates
Measure the impact of training programs. Evaluate content quality, instructor effectiveness, knowledge transfer, and on-the-job application.
Comprehensive multi-rater feedback for leadership development. Collect perspectives from managers, peers, direct reports, and self-assessment.
Measure customer satisfaction with this proven CSAT survey template. Includes key satisfaction questions, follow-up prompts, and benchmarking guidelines.
CAHPS-aligned patient satisfaction survey for healthcare providers. Measure care quality, provider communication, and patient experience across key touchpoints.
The industry-standard NPS survey template with the classic 0-10 recommendation question plus strategic follow-up questions to understand the 'why' behind scores.
13 definitions
A survey condition where respondent identities cannot be connected to their responses by anyone, including the researcher.
Survey routing that directs respondents to different questions based on their previous answers, creating personalized paths.
A survey question with predefined answer options that respondents must choose from.
A metric that measures customer satisfaction with a specific interaction, product, or service using a rating scale.
Survey questions that collect respondent characteristics like age, gender, income, education, and location for analysis segmentation.
A rating scale used to measure attitudes or opinions by asking respondents to indicate their level of agreement with a statement.
A customer loyalty metric that measures how likely customers are to recommend your product or service to others.
A survey question that allows respondents to answer in their own words without predefined answer choices.
A research method using a pre-recruited group of respondents who have agreed to participate in surveys over time.
A non-probability sampling method that ensures specific subgroups are represented proportionally in your survey sample.
A survey question format that asks respondents to evaluate something on a defined scale, typically numeric or labeled.
Systematic errors in survey design or administration that lead to results that don't accurately represent the true population.
The process of creating a survey, including defining objectives, writing questions, and structuring the respondent experience.