Guides & Tutorials
5 min read
A/B Testing Your Surveys: Optimize for Better Results
Learn how to use A/B testing to improve survey response rates, completion rates, and data quality through systematic experimentation.
Customer Success Team
Customer Success
The Claform customer success team helps customers maximize their survey ROI with proven strategies and best practices.
Customer SuccessImplementationBest Practices
19 publications
Articles
3 articles
Guides & Tutorials
6 min read
Employee Pulse Surveys: Quick Checks for Continuous Improvement
Learn how to implement effective pulse surveys that provide real-time insights into employee sentiment without survey fatigue.
Guides & Tutorials
5 min read
NPS: The Complete Guide to Net Promoter Score
Everything you need to know about Net Promoter Score—from calculating NPS to benchmarking, analyzing results, and driving improvements.
Resources
4 guides & tutorials
Beginner
Implementation Guides
Crafting Survey Email Invitations That Get Opened
Your survey is only as good as your invitation. Learn how to write email invitations that maximize open rates and survey participation.
10 min readRead
Advanced
Analytics & Insights
Analyzing Open-Ended Survey Questions: From Text to Insights
Transform free-text responses into actionable insights. Learn coding, theming, sentiment analysis, and reporting techniques.
18 min readRead
Intermediate
Best Practices
Survey Design Best Practices: Create Surveys That Get Results
Learn proven survey design principles that boost response rates and data quality. From question writing to visual design, master the art of creating effective surveys.
20 min readRead
Beginner
Best Practices
How to Improve Survey Response Rates: Proven Strategies That Work
Boost your survey response rates with these tested techniques. Learn timing, design, and distribution strategies that increase engagement and data quality.
15 min readRead
Templates
4 survey templates
Survey
Customer Feedback
Onboarding Feedback Survey Template
Optimize your customer onboarding experience. Gather feedback on setup process, training effectiveness, and time-to-value for new users.
14
GetCustomer OnboardingProduct Activation+3
Survey
Customer Feedback
Post-Purchase Survey Template
Capture customer feedback right after purchase. Measure buying experience, product satisfaction, and identify improvement opportunities.
10
GetE-commerce FeedbackRetail Experience+3
Survey
Event Feedback
Event Feedback Survey Template
Capture valuable feedback after conferences, webinars, workshops, and corporate events. Includes questions on content, speakers, logistics, and overall satisfaction.
18
GetConference FeedbackWebinar Evaluation+3
Survey
Employee Surveys
Employee Engagement Survey Template
Comprehensive employee engagement survey covering satisfaction, motivation, growth opportunities, and workplace culture. Includes eNPS and actionable follow-ups.
25
GetAnnual Engagement SurveyPulse Surveys+2
Glossary Terms
8 definitions
Customer Effort Score (CES)
A metric that measures how easy it is for customers to interact with your company or complete a specific task.
Leading Question
A question worded in a way that suggests or encourages a particular answer, potentially biasing survey results.
Pulse Survey
A short, frequent survey used to quickly gauge sentiment or track specific metrics over time.
Relationship Survey
A periodic survey that measures overall customer satisfaction and loyalty with your brand or company.
Survey Fatigue
A phenomenon where respondents become tired of taking surveys, leading to lower response rates or poor-quality responses.
Survey Incentive
A reward offered to respondents for completing a survey, used to increase response rates and participation.
Transactional Survey
A survey triggered by a specific customer interaction or transaction to gather immediate feedback.
Voice of Customer (VoC)
A research methodology that captures customer expectations, preferences, and feedback to guide business decisions and improvements.