Survey Glossary

Survey & Feedback Terminology

Your comprehensive guide to survey design, metrics, and analytics terminology. Learn what NPS, CSAT, CES, and other key terms mean.

9 Terms5 Categories

1 term

A survey question with predefined answer options that respondents must choose from.

2 terms

Survey questions that collect respondent characteristics like age, gender, income, education, and location for analysis segmentation.

A survey question that asks about two or more topics simultaneously, making it impossible to give an accurate single answer.

2 terms

A question worded in a way that suggests or encourages a particular answer, potentially biasing survey results.

A rating scale used to measure attitudes or opinions by asking respondents to indicate their level of agreement with a statement.

2 terms

A grid-style question format that asks respondents to evaluate multiple items using the same rating scale.

A question format that provides several answer options from which respondents select one or more choices.

1 term

A survey question that allows respondents to answer in their own words without predefined answer choices.

1 term

A survey question format that asks respondents to evaluate something on a defined scale, typically numeric or labeled.

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