Low Response Rates
Traditional email-only surveys get 5-15% response rates. You are missing feedback from your most important customers because you only reach them through one channel.
Customer Feedback
Transform Customer Feedback Into Growth
Collect NPS, CSAT, and CES feedback across 8 channels. Leverage AI-powered sentiment analysis and churn prediction to retain your best customers and turn detractors into promoters.
NPS, CSAT & CES templatesAI sentiment analysisChurn prediction
8
Channels to reach customers
35+
Question types available
Real-time
AI insights as responses arrive
0-100
Churn risk score per respondent
The Challenge
Customer Feedback Is Broken
Most companies collect feedback but fail to act on it. The gap between data collection and action costs businesses millions in lost revenue and preventable churn.
Slow Time to Insight
By the time you manually analyze open-ended responses and compile reports, the feedback is weeks old and the damage is already done.
Disconnected Feedback Loops
Customer feedback lives in spreadsheets, email inboxes, and siloed tools. Your CX team cannot connect the dots between feedback and business outcomes.
No Predictive Capability
You react to churn after it happens instead of predicting it. Without AI-powered health scoring, at-risk accounts slip through the cracks.
The Solution
Everything You Need to Close the Feedback Loop
Claform combines powerful collection tools, AI analytics, and deep integrations so you can go from feedback to action in hours, not weeks.
NPS, CSAT & CES Surveys
Purpose-built survey templates for Net Promoter Score, Customer Satisfaction, and Customer Effort Score. Customizable scales, follow-up logic, and benchmark comparisons against 20 industries.
Multi-Channel Distribution
Reach customers where they are. Send surveys via email, SMS, WhatsApp, voice IVR, web links, or embed in your app with our mobile SDK. One survey, 8 channels, maximum response rates.
AI Sentiment Analysis
Automatically analyze open-ended responses with natural language processing. Detect themes, emotions, and urgency levels across thousands of responses in seconds.
Churn Prediction
Our AI engine scores every customer based on feedback patterns, engagement signals, and historical data. Identify at-risk accounts before they leave and trigger automated retention workflows.
Real-Time Dashboards
Monitor NPS trends, response rates, and satisfaction scores in real time. Drill down by segment, time period, product, or team. Export to PDF or share live dashboards with stakeholders.
CRM Integrations
Sync feedback directly to Salesforce, HubSpot, or any CRM via REST API and webhooks. Enrich customer profiles with satisfaction data and trigger workflows based on survey responses.
How It Works
Three Steps to Customer Insight
Go from zero to actionable customer intelligence in minutes.
01
01
Design Your Feedback Program
Choose from NPS, CSAT, or CES templates, customize your questions with logic branching and piping, and set up automated triggers for post-purchase, post-support, or milestone-based surveys.
02
02
Distribute Across Every Channel
Launch your survey via email campaigns, SMS blasts, WhatsApp messages, voice IVR calls, in-app embeds, or web links. Schedule sends, set reminders, and A/B test subject lines for maximum response rates.
03
03
Analyze, Predict & Act
Watch responses flow into real-time dashboards. AI automatically analyzes sentiment, detects trends, and flags at-risk accounts. Close the loop with automated follow-up workflows and CRM sync.
Benchmarks
Compare Against Industry Benchmarks
Compare your scores against typical industry benchmark ranges so you can see how you stack up and track improvement over time.
| Industry | Avg. NPS | Avg. CSAT | Avg. CES |
|---|---|---|---|
| SaaS / Technology | +41 | 78% | 5.2 |
| E-Commerce / Retail | +36 | 74% | 5.0 |
| Financial Services | +31 | 71% | 4.7 |
| Healthcare | +38 | 76% | 4.9 |
| Telecommunications | +24 | 67% | 4.3 |
| Hospitality | +44 | 81% | 5.4 |
Benchmark ranges are illustrative, compiled from publicly available customer experience research for reference only.
“Run your entire NPS and CSAT program in one place. AI sentiment analysis processes thousands of open-text responses automatically, and churn prediction flags at-risk accounts before the signals become obvious.”
SC
Claform
Customer feedback platform
Start Transforming Customer Feedback Today
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