Alternatives
The 7 best Qualtrics alternatives in 2026
Seven survey tools worth a look if Qualtrics is not the right fit, free and paid, with public pricing as of October 2026 and a side-by-side table.
What is the best alternative to Qualtrics?
Qualtrics is a broad enterprise suite quoted by its sales team, so most people looking for an alternative want public pricing and a faster start. Claform, our product, covers the core feedback loop with AI drafting, eight channels, an AI Analyst and workflows, from a free plan to $149 a month. SurveyMonkey, QuestionPro and Alchemer serve research teams; SurveySparrow and Typeform suit CX and design-led programs.
How we chose
The criteria are the same on every alternatives page, so the lists can be compared with each other.
Public information only
Each tool is described by what its own public site says it does. We do not run competitor accounts or infer features from reviews.
Public pricing, hedged
Where a tool lists prices, we quote the starting point; where it does not, we say so and link to their pricing page rather than guess.
Breadth of the job
Tools that build the survey, send it to people and analyse the answers rank above tools that only do one of those steps.
Clear plans and a free way to try
A free plan or trial and plans you can buy without a sales call count in a tool's favour, because most teams want to test before they commit.
Checked October 2026. Plans and features change often; a dash in the table means we could not confirm something, not that the feature is missing.
Sources and date: tool descriptions and prices as listed on each vendor's public site, checked October 2026. Claform details come from our own plan catalogue. Tell us if something changed
The 7 best Qualtrics alternatives, ranked
Claform comes first because it is ours. Everything below is written the same way for every tool.
Why we list ourselves first
This is Claform's website, so Claform leads the list. We keep the rest honest: every tool gets the same four sections, competitor facts come from their public pages, and the comparison table marks anything we could not confirm with a dash instead of a cross.
1. Claform
Our product- What it is
- Claform is an AI survey, form and quiz platform. Clue drafts a survey from a prompt, a document or a link; one survey goes out by email, SMS, WhatsApp, voice, QR code, kiosk, Slack or Microsoft Teams; and the AI Analyst explains the results and shows the statistic behind each finding.
- Best for
- Teams that want to build, send and understand surveys in one product, with public prices and no sales call.
- Standout features
- Eight channels from one survey: email and QR codes on Free, SMS from Starter, WhatsApp and voice from Professional.
- AI Analyst with key drivers, segment comparisons and the test statistic shown next to each finding.
- Workflows that turn a low score into an alert, a ticket or a follow-up, tested with a dry run first.
- Pricing starting point
- Free plan at $0 with no credit card. Starter $25, Professional $55 (7-day free trial), Business $149 per month; Enterprise is custom.
- Which Claform plan you need
- Free covers the AI builder, QR codes, email sharing and basic analytics. Quiz scoring, Stripe payment forms and kiosk mode with offline sync need Professional. SAML single sign-on needs Business.
2. SurveyMonkey
- What it is
- SurveyMonkey is one of the best-known online survey tools, with a large question bank, templates and reporting used by teams of every size.
- Best for
- Teams that want a familiar, widely approved survey tool with a long track record.
- Standout features
- Question bank and templates for common survey types.
- Built-in reporting with filters and exports.
- Enterprise plan with add-ons for larger organisations.
- Pricing starting point
- Free plan and paid plans; check SurveyMonkey's pricing page for current prices (October 2026).
3. QuestionPro
- What it is
- QuestionPro is a survey and research platform with advanced question types, panel services and dedicated research, customer-experience and workforce products.
- Best for
- Research teams that need advanced question types and respondent panels without an enterprise-only contract.
- Standout features
- Advanced question types such as conjoint and MaxDiff.
- Access to respondent panels for sampled studies.
- Separate research, CX and workforce products.
- Pricing starting point
- Free plan and paid plans; check QuestionPro's pricing page for current prices (October 2026).
4. Alchemer
- What it is
- Alchemer, formerly SurveyGizmo, is a survey and feedback platform for professional researchers, with advanced logic, reporting and a workflow product for acting on feedback.
- Best for
- Research and CX teams that want deep survey logic and flexible reporting without a full enterprise suite.
- Standout features
- Advanced logic, piping and quotas.
- Flexible reporting and exports.
- Workflow product for routing feedback to teams.
- Pricing starting point
- Paid plans; check Alchemer's pricing page for current prices (October 2026).
5. SurveySparrow
- What it is
- SurveySparrow is a survey platform known for conversational, chat-style surveys, with products for customer experience, employee experience and 360 feedback.
- Best for
- Teams that want chat-style surveys and recurring CX or employee pulse programs.
- Standout features
- Conversational, chat-style survey layout.
- Recurring surveys for NPS and employee pulse.
- 360-degree feedback product for HR.
- Pricing starting point
- Free trial and paid plans; check SurveySparrow's pricing page for current prices (October 2026).
6. Typeform
- What it is
- Typeform is a form and survey builder known for its one-question-at-a-time design, which makes forms feel like a conversation.
- Best for
- Design-led teams building short forms and quizzes shared by link or embedded on a website.
- Standout features
- Conversational, one-question-at-a-time layout.
- Quizzes and payment fields on paid plans.
- Embeds and integrations for marketing sites.
- Pricing starting point
- Free plan; Basic from $39 a month on monthly billing, as listed October 2026.
7. Zoho Survey
- What it is
- Zoho Survey is the survey tool in the Zoho suite. It offers templates, logic and reporting and connects to Zoho CRM and other Zoho apps.
- Best for
- Teams already using Zoho CRM or Zoho One that want surveys connected to their existing records.
- Standout features
- Part of the Zoho suite, with CRM integration.
- Templates, skip logic and piping.
- Reporting with filters and scheduled exports.
- Pricing starting point
- Free plan and paid plans; check Zoho Survey's pricing page for current prices (October 2026).
Qualtrics alternatives compared
Claform cells show the plan a feature needs. Other columns show what each vendor's public pages list; a dash means we could not confirm it.
| Feature | Claform | SurveyMonkey | QuestionPro | Alchemer | SurveySparrow | Typeform | Zoho Survey |
|---|---|---|---|---|---|---|---|
| Free plan | Free forever, no card | Free plan(Listed) | —(Not confirmed by us) | —(Not confirmed by us) | —(Not confirmed by us) | Free plan with limits(Listed) | —(Not confirmed by us) |
| Quizzes | Scoring on Professional | Listed(Listed) | —(Not confirmed by us) | —(Not confirmed by us) | —(Not confirmed by us) | Listed(Listed) | —(Not confirmed by us) |
| Payment forms | Stripe payments on Professional | —(Not confirmed by us) | —(Not confirmed by us) | —(Not confirmed by us) | —(Not confirmed by us) | Listed(Listed) | —(Not confirmed by us) |
| SMS surveys | From Starter | Enterprise add-on(On some plans or as an add-on) | —(Not confirmed by us) | —(Not confirmed by us) | —(Not confirmed by us) | Higher-tier plans(On some plans or as an add-on) | —(Not confirmed by us) |
| WhatsApp and voice surveys | From Professional | —(Not confirmed by us) | —(Not confirmed by us) | —(Not confirmed by us) | —(Not confirmed by us) | —(Not confirmed by us) | —(Not confirmed by us) |
| Offline or kiosk collection | Kiosk mode with offline sync, Professional | Enterprise plan(On some plans or as an add-on) | —(Not confirmed by us) | —(Not confirmed by us) | —(Not confirmed by us) | —(Not confirmed by us) | —(Not confirmed by us) |
| Native mobile SDKs | iOS, Android, React Native, Flutter | —(Not confirmed by us) | —(Not confirmed by us) | —(Not confirmed by us) | —(Not confirmed by us) | —(Not confirmed by us) | —(Not confirmed by us) |
| SAML single sign-on | Business plan | Enterprise plan(On some plans or as an add-on) | —(Not confirmed by us) | —(Not confirmed by us) | —(Not confirmed by us) | Enterprise plan(On some plans or as an add-on) | —(Not confirmed by us) |
Qualtrics alternatives: common questions
Is there a Qualtrics alternative with public pricing?
Claform publishes every price: Free at $0, Starter at $25 a month, Professional at $55 a month with a 7-day free trial, Business at $149 a month, and custom Enterprise pricing. SurveyMonkey, QuestionPro, Alchemer and SurveySparrow also list plans publicly; check each pricing page. As of October 2026, Qualtrics quotes through sales.
Which Qualtrics alternative is best for market research?
QuestionPro and Alchemer are built for research teams, with advanced question types, quotas and panels. Claform covers research surveys with 35+ question types, an AI Analyst that runs significance tests and shows the statistic, and distribution by SMS, WhatsApp and voice to reach people outside email.
Can a smaller tool replace Qualtrics for employee surveys?
For pulse, onboarding and exit surveys, yes. Claform sends surveys by email, SMS, Slack or Microsoft Teams, has SAML single sign-on on Business and an AI Analyst that compares segments such as departments. Large multi-program employee research may still need a full suite.
How do I switch from Qualtrics to another tool?
There is no one-click import, but the general method works. In Claform, attach a PDF or Word copy of your survey, or a link to it, when you create a survey with Clue, review the draft, and import your contacts from a CSV file. Past responses are not imported, so export them from Qualtrics first.
When is Qualtrics still the right choice?
Organisations running many research programs across customer, employee, product and brand may need the breadth of the suite and a managed rollout. If you already have a Qualtrics contract, adding another tool has a cost to weigh against what it adds.
Keep reading
The head-to-head comparison, the migration guide and the pages for the work you are doing.
- Claform vs QualtricsThe two tools feature by feature, with the plan each Claform feature needs.Read more
- Claform pricingFree, Starter, Professional, Business and Enterprise, with what each includes.Read more
- Market ResearchResearch-grade surveysRead more
- Employee EngagementPulse, 360, engagementRead more
- All alternatives and buyer guidesEvery ranked list and buyer guide in one place.Read more
Try the first one on the list
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