Product usage, templates and distribution
The Claform Product Team writes the guides to the product itself: templates, logic, distribution channels and integrations.
2 articles
Best Practices8 min read
Design rules for mobile surveys: which question types work on a phone, how long to keep it, a pre-launch test checklist and how to read mobile drop-off.
Claform Product Team
Guides & Tutorials10 min read
How to run one survey in several languages: fix the source first, translate and back-translate, keep scales aligned, mirror RTL layouts and test on phones.
Claform Product Team3 guides & tutorials
BeginnerA procedure for making a survey: define the decision, choose respondents, write and order questions, test, distribute, analyze and act on what you learn.
BeginnerTen copyable survey introductions (customer, employee, event, research, patient, anonymous, incentive, long survey) and the five things every intro must say.
AdvancedHow skip logic, display rules, branching and piping work, patterns to copy for screeners and score-based follow-ups, and how to test every path before launch.
12 survey templates
SurveyA 22-question end-of-course evaluation: 20 agreement statements on learning outcomes, the instructor, content, workload and assessment, plus two open questions.
SurveyA 12-question CSAT survey for after a purchase, delivery or support case: the satisfaction rating, expectations, quality, value, effort and what to fix.
SurveyA 25-question engagement survey: 22 agreement statements on pride, manager, growth, culture, communication and pay, plus eNPS and two open questions.
SurveyAn 18-question post-event survey for conferences, webinars and workshops: overall rating, event NPS, content, speakers, logistics and next time.
SurveyA 12-question churn survey for the cancellation flow or follow-up email: main reason, value, missing features, where they went and what brings them back.
SurveyAn 8-question Net Promoter Score survey: the 0 to 10 question, the reason behind the score, what to fix first and permission to follow up.
SurveyA 14-question survey for the first weeks with a product: setup ease and time, problems, training resources, confidence, goal reached, time to value and support.
SurveyAn 18-question post-visit patient survey: appointment access, provider communication on Never to Always scales, staff, facility and a 0 to 10 provider rating.
SurveyA 10-question survey for right after checkout: purchase satisfaction, finding products, checkout, why they bought from you, problems, repeat intent and NPS.
SurveyA 16-question product survey for active users: satisfaction, NPS, value, most-used features, usability, the most frustrating part and what to change.
SurveyA 15-question end-of-training survey: satisfaction, relevance, instructor, knowledge before and after, confidence to apply, pace, materials and barriers.
SurveyA 15-question website survey: why they came, whether they found it, navigation, content, trust, design, speed, device and what stopped them.
9 definitions
Branching logic is survey logic that routes respondents down different question paths depending on their answers, so each group sees a survey built for them.
A closed-ended question is a survey question with a fixed set of answer options (yes/no, multiple choice, rating scale) that the respondent chooses from.
A demographic question is a survey question that collects a respondent's background, such as age, gender, location, role or income, for segmenting results.
A Likert scale is a survey rating scale with an odd number of labeled points, usually five or seven, on which respondents rate their agreement with a statement.
A matrix question is a grid that asks respondents to rate several items (the rows) on the same scale (the columns) in one compact table.
A multiple choice question is a survey question that lists answer options and asks the respondent to select one (single select) or several (multi select).
An open-ended question is a survey question with no answer options, where the respondent writes a free-text reply in their own words.
A rating scale is a closed survey question that asks respondents to place their answer on an ordered range of numbers, stars, labels or faces.
Skip logic is a survey rule that jumps a respondent past questions that do not apply to them, based on an answer they have already given.
Start free and turn feedback into decisions with Claform.